Face Off

John Coleman and his fellow reform candidates in Hollywood face an uphill battle against mayor Mara and Co.

"I've come up with some good ideas, and because I'm a forceful person that's how they've been implemented," Giulianti says. "You look at the cities where you don't even know who the mayor is, and those cities may be very good at having the wheels turn, but if they need to change direction, to chart a new course, they can't do it."

As twilight falls on Hollywood, talk-radio hosts are making dates with candidates, campaign literature is on its way to the printers, and incumbents and challengers alike are plotting their public appearances for the evening. A fortnight into the eight-week election sprint, Coleman optimistically likens his campaign to a rocket and claims that "the rocket is taking off." He acknowledges that he and his fellow status-quo shakers have raised only a fraction of the money Giulianti has. With four contenders for the mayor's seat, Coleman faces an uphill fight against a split vote.

Late last week, in an effort to narrow the pack, Coleman's camp sent an emissary to Philip Martin's house to persuade the mystery candidate to drop out of the fray. The effort was unsuccessful. A second meeting with Martin took place at the home of attorney and Coleman-supporter Ken Barnett. The result: further exasperation. Martin refused to budge, despite acknowledging he had virtually no chance of winning. "Unfortunate and illogical," notes Coleman, "and suspicious.

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