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Dozens of Toy Store customers from around the nation, however, complain that all they got from the flashy dealership on Sunrise Boulevard were wrecked rip-offs and malfunctioning lemons.
One lawsuit after another -- more than 40 according to a search on the Broward Clerk of Courts computer -- has been filed against the Toy Store Group since 1995, the year millionaire Peter Wolofsky took sole ownership of the legendary dealership. The allegations against the Auto Toy Store and Fort Lauderdale Collection, which comprise the Toy Store Group, include odometer fraud, racketeering, unfair trade practices, and negligence. One recent complaint went so far as to charge the dealership with attempted murder over a Porsche described in the suit as a "deathtrap."
Until recently the complaints -- some singling out Wolofsky and general manager Steve Goldstrom -- were quietly filed away. But things changed radically when Chris Gettings, the owner of an Internet company, decided to get vengeance on the Toy Store the new electronic way, creating a Website to "share my bad experiences with the world." The site's address tells it all: www.autotoystore-cheats.com. Since he put it online last November, the site has been "hit" by more than 17,000 Web users and has served as both a venting place for angry customers and a warning to car buyers.
Gettings' quest for a Ferrari began when he opened a glossy magazine called the duPont Registry, which boasts 250,000 wealthy subscribers and is owned by a scion of the famed chemical-producing company. The Toy Store, which spends roughly $35,000 a month on ads, is the largest advertiser in the magazine's "Buyer's Guide for Fine Automobiles." Gettings finally had the means to buy his dream car last fall. He walked into the Toy Store and bought a 1987 328GTS for $52,000, which he agreed to finance with the Toy Store after being promised the car had never been wrecked or repainted. He then took the car to a mechanic -- which he concedes he should have done before he bought the car -- and learned that the car had been wrecked. Its frame underneath, he says, was still "crushed and bent." Whoever repainted the car, Gettings says, forgot to remove the paint-coated masking tape from around the retractable headlights. When he told the Toy Store about the problems, he was told, "Come on back in, we'll make you happy."
So he went back and bought another car, this one a blue 1991 Ferrari 348TS, which the Toy Store also promised had never been wrecked or repainted. He agreed to a price of $69,000 and put $21,000 down. "I just couldn't believe they would do it to me again," he says. He then had the car delivered to his home in Virginia -- where he says he promptly found out that they had done it to him again. "I learned that the car had been wrecked, that all four fenders and doors had been repainted, and the engine mount was damaged," he writes in his Website. He returned the second car, but the Toy Store refused to refund his $21,000 unless he put it toward another Toy Store car. Instead, Gettings sued for fraud and created the Website.
Goldstrom, the Toy Store's general manager, calls Gettings a "nut" and his claims "completely false." Wolofsky says that the second Ferrari was in great shape and that Gettings is "strictly a ball-breaker."
"It's legalized extortion, I think," Goldstrom says of the Website.
Wolofsky says the Toy Store sells roughly 600 cars a year and the vast majority of his customers are happy with what they get. While this may well be true, a pattern appears to emerge among those unhappy customers in the minority.
It begins, according to the complaints, when the Toy Store promises customers that a car is in pristine condition. The salesman's insistence, plus the large Toy Store presence in the duPont Registry, prompts many customers to buy the cars sight unseen and have them shipped to their homes thousands of milesaway.
When a buyer actually does walk into the dealership, the lawsuit alleges, a test drive often isn't allowed, and only later does the buyer painfully discover that the car is a lemon. When he or she complains, the Toy Store either tries to get that customer in another car or simply doesn't respond at all, according to alleged victims. In some of the complaints, both Wolofsky and Goldstrom are characterized as intimidators who blow up at the unsatisfied customer, screaming profanities.
Here's a look at just three of the claims made in as yet unsettled lawsuits filed at the courthouse:
Terrace Ellis of New Jersey leased a 1992 Mercedes from the Toy Store for $8000 down and $780 a month. Ellis learned that the Mercedes -- which was supposed to be in perfect condition and to have never been wrecked -- had in fact been severely damaged in an accident and required more than $6000 in bodywork. When Ellis wrote a letter demanding her money back, the car was repossessed by the Toy Store, and Ellis was left with thousands of dollars in losses, according to the suit. The case is expected to go to trial nextyear.
Broward businessman Zvi Sharaby paid $36,000 cash for what he was told by Goldstrom was a 1985 Porsche. After it broke down just days later, a mechanic found that it was actually a 1983 car made up of parts from several different Porsche models. While it was supposed to have had just 23,000 miles on it, the engine was burned out, the Vehicle Identification Number had illegally been removed from the car, and the auto had been reported stolen, according to the complaint. The Florida Highway Patrol seized the Porsche and investigated the case but made no arrest. Sharaby's suit has been dragging on for nearly fouryears.
Diana Downs, a long-time girlfriend of Goldstrom's, got a Porsche from the dealership as part of a settlement with Goldstrom when he ended the relationship. The car, according to the suit, had inoperable brakes, a severed cable throttle, and wheels improperly affixed to the chassis. The lawsuit alleges that Goldstrom intended for her to die in the car and formally accuses the dealership of attempted murder.
Gettings' Website includes letters from people who have similar complaints against the Toy Store. One of them is Leo Gaugasian, a millionaire builder in Southern California who paid $225,000 cash for a Ferrari, sight unseen. The Ferrari had been burned in another state and a notation on the car's title declaring that it had been wrecked was "washed" from the title in New Jersey before it wound up at the Toy Store, Gaugasian says. He claims he pumped $40,000 into the car to fix it and decided it'd be too much trouble to file a cross-country lawsuit. He says he complained to the Federal Bureau of Investigation, which showed no interest in pursuing the case. "The Toy Store is on a national crime spree, and nobody is doing anything about it," Gaugasiansays.
The Fort Lauderdale Police Department has received complaints about the Toy Store as well, says spokesman Mike Reed, but has no active investigation into the dealership.
Wolofsky, a portly, bald grandfather who wears thick gold jewelry and owns a $3million estate in Boca Raton, says the lawsuits and complaints are all false. He says he didn't know Gaugasian's Ferrari had been wrecked when he sold it. Sharaby, Wolofsky states, is a liar who wrecked the car himself. Downs? She's a "woman scorned," who will stop at nothing to get back at Goldstrom. He doesn't remember Ellis'car.
At first Wolofsky claims he neither buys nor sells previously damaged cars but later admits that some damaged cars like Gaugasian's might slip through his dealership. "If a car has been in a fender-bender, does that mean it belongs in a scrap heap? Absolutely not," he says, adding that no car has ever been misrepresented by him, Goldstrom, or his sales staff. And he's never had bodywork done on his cars, because he doesn't "buy those type ofcars."
The owner of a Fort Lauderdale body shop, however, says that he did bodywork on dozens of cars for the Toy Store. Ariel Jimenez, the owner of Body Craft, says he quit working on Toy Store cars because the dealership refused to pay for quality work. Jimenez, who says he did mostly light bodywork and repainting for the Toy Store, recalls that he was once asked by a Toy Store salesman to put a piece of wood in a car's doorframe to prop up a malfunctioning window rather than actually fix it. "I threw [Wolofsky] out of here, that motherfucker," Jimenez says. "I only do quality work. They just wanted the car to look decent, and they didn't want to pay for qualitywork."
The Toy Store's defense against the lawsuits is contained in court documents and is quite simple: The customers knew they were buying cars without warranties, and each of them signed a form that states, in bold print, "AS IS -- NO WARRANTY." Included on the contract that Sharaby signed was a clear statement: "You will pay all costs for any repairs. The dealer assumes no responsibility for any repairs regardless of any oral statements made about the vehicle."
The day he signed the contract, Sharaby, then just 21 years old, wrote in his own hand: "I believe you," meaning, he says, that he took Goldstrom's word that the car was in perfect condition. "They are the biggest liars in the world," Sharaby says now. His lawyer is contending that the fact that there was no warranty on the Porsche doesn't give the Toy Store the right to sell what the suit claims to be a car riddled with illegalities.
Gettings says he's been talking with Goldstrom -- who offered him $12,500 to drop the suit and terminate the Website -- about settling the lawsuit. He's inclined to take the offer. "The energy and time that you have to exert to chase these assholes -- excuse me -- is unbelievable. Even though I know I'm right, there is no guarantee that I'llwin."
Gettings now concedes that he didn't use proper caution when buying the cars. The glitz of the Toy Store skewed his judgment, he says, and ruined his expensive dream: "It's probably the stupidest thing I've ever done. Totally out of character. I think I was just taken in by all those beautifulcars."
Contact Bob Norman at his e-mail address: