With Atlantic behind them, Trick's videos started appearing on MTV. Radio stations across the nation began playing "Nann Nigga." By March "Nann" was the No. 5 single on the Billboard rap charts. By June it was No. 4.
Atlantic will also promote Trina's CD All You Need to Know, due out October 26. In addition Slip 'N Slide R&B artist JShin, whose album My Soul, My Life is scheduled for release October 19, has an Atlantic contract. Caren says his company has high expectations for both artists. "The personality that Trina put in ["Nann"] got so much attention. We see just as much potential in her as in Lil' Kim, who's also with Atlantic," the executive says, referring to a successful female rapper also known for her bawdy lyrics. "And JShin's album we expect will be an across-the-board hit."
Lucas has ambitious plans. He wants to make movies and run studios. He wants to be a brand name. "I love Miami. I'd do anything for Miami," he comments. "I want Slip 'N Slide Records to be like the way the Dolphins represent Miami in football, or the Heat in basketball. I want this thing to be bigger than Gloria Estefan. That's what the plans are, and if I can help someone out of the 'hood in the process, that's what I want to do."
RELATED STORIES
"2 Live Screwed," By Tristram Korten, June 3
"Hip-Hop Goes Back to the Streets," By Hobey Echlin, June 3
RELATED LINKS
Commercial site with Trick Daddy sound samples
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