Brutality on Aisle 3

When a husband and wife beat Winn-Dixie at its own game, they got pounded

Something wasn't right in the Winn-Dixie store in Dania Beach that day. Anger was building among store employees under the supermarket's white fluorescent lights. The animosity would soon turn to violence, with a customer's blood spilling on the hard, shiny tile near the checkout counter. The unlikely cause of the hostility and resulting bloodshed: expired food items sitting on the shelves.

The ugly incident, which occurred on August 11, 1996, has finally reached its inevitable destination: the federal courthouse in Fort Lauderdale, where both Winn-Dixie and the Broward Sheriff's Office are slated to be tried in civil court this fall in a case that includes allegations of false arrest, battery, and malicious prosecution.

Vernon Mekertin, age 50, suffered a broken nose and a gashed eye when he was driven face-first to the floor. His assailants were another customer and BSO deputy Christopher Geary. Geary was arresting Mekertin for trespassing in the store after an irate manager demanded that Mekertin leave. When Mekertin froze in place, he was slammed down by the other customer, who'd jumped in to help Geary. Before sending Mekertin to the hospital to have his wounds treated, Geary arrested him for trespassing and resisting arrest without violence. For good measure Geary also slapped the cuffs on Mekertin's wife, Marilyn, and charged her with trespassing, too.

An employee checks the shelves at the Winn-Dixie where a shopper was slammed to the floor by a cop and a customer
Sherri Cohen
An employee checks the shelves at the Winn-Dixie where a shopper was slammed to the floor by a cop and a customer

A year later the Mekertins were cleared of any wrongdoing in a criminal trial when a judge ruled that neither had done anything wrong. Instead it was the Mekertins who were wronged, according to their current federal suit against Winn-Dixie and BSO. The Mekertins' attorney, Stephen Marino, is seeking punitive damages that could reach into the millions of dollars.

So what had the Mekertins done to inspire such rage? They were beating Winn-Dixie at its own game.

It all began with the couple trying to earn $1 coupons, good for purchases of Winn-Dixie groceries, by participating in a seemingly benign and well-intentioned program called "Help Keep Us Right."

The promotion was begun in the fall of 1995, shortly after the State of Georgia fined several Winn-Dixie stores for failing to take expired and potentially harmful foods off their shelves. The Jacksonville-based chain, which has some 1185 stores in 14 states, decided to give its customers a chance to help keep them honest by advertising the "Help Keep Us Right" program, which promised customers a buck in cash back for every expired product they could find. Later the reward was changed from cash to dollar-off coupons good for Winn-Dixie groceries.

The Mekertins were intrigued by the program. They were suffering hard times financially, says Marino. Vernon Mekertin, who is a jeweler by trade, was unemployed at the time, while his wife was working as a guitar teacher. One evening they visited several stores, hunting for old food. "To their surprise the Mekertins discovered several hundred dollars' worth of outdated and expired items," Marino wrote in the federal complaint.

The Mekertins went pro, finding literally thousands of dollars' worth of outdated items. They made scheduled rounds to stores throughout South Florida and consistently left them with bundles of coupons -- even after repeated visits to the same stores. While the Mekertins wouldn't comment on their case for fear it could hurt their chances, Marino says they were unbelievably successful in helping keep the stores "right." In Marino's law firm, the lawyer brings out a blue accordion folder bulging with thousands of pink Winn-Dixie coupons, placed in plastic baggies, that the Mekertins never got a chance to redeem. "I haven't counted, but there has to be three to four thousand dollars' worth of coupons in here," Marino says.

The day that the "Help Keep Us Right" program went wrong began routinely for the Mekertins -- plucking outdated food from the shelves, this time at the Dania Beach store. When their cart was nearly filled with booty, "things took a strange turn," says Marino.

A stock clerk named Rick Gramlich, unhappy that the Mekertins were messing up his shelves, approached the couple. What happened next is in dispute. The Mekertins claim that Gramlich became angry and yelled obscenities and threats at them. Gramlich testified that it was Vernon Mekertin who made a threat, challenging him to "step outside."

Mekertin swore he never said that, and Gramlich's version of the story certainly lends itself to a comical image: Mekertin stands a physically unprepossessing five-foot-seven and weighs in at an out-of-shape 175 pounds. Gramlich is six-foot-seven and weighs 250. "How can I threaten such a big man?" Mekertin asked at trial.

Whatever the truth the manager of the store, Keith Williams, was summoned, as was Deputy Geary, who was in the store working an unrelated shoplifting case. Williams and Mekertin began arguing, prompting Williams to demand that the husband leave the store. Mekertin then asked if he could at least cash in the outdated items before leaving. Williams agreed to the request but then changed his mind, ordering: "I want them out of the store now!"

Geary, a rookie two months out of the academy at the time, reacted by giving Mekertin 15 seconds to get out. Mekertin testified that he tried to move his cart, but someone's foot was in the way. At that point he and his wife were surrounded by the six-foot-seven stockman, two angry store managers, the deputy, and another Winn-Dixie customer who'd become interested in the goings-on: volunteer auxiliary Dania Beach police officer Clarence Mitchell, who stepped in to give Geary a hand.

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