Best Radio Personality

Scott Kaplan and Sid Rosenberg

Comments (0) Thursday, May 11 2000

Take a wisecracking sports junkie from Brooklyn whose accent makes De Niro sound like a Harvard grad, team him with a former college and NFL place-kicker who may be the Doogie Howser of pop culture, and you have the two-headed morning-radio monster affectionately known as Scott and Sid. Their unique mix of sports commentary and a youthful sense of humor that, according to them, borders on irreverence and bad taste, breathes a breath of fresh air into the South Florida radio arena, where Ron and Ron, Howard, and Neil have become so much stale bread. In 1997, Coral Springs High School grad Scott Kaplan turned his connections from a short-lived professional-football stint into an opportunity to host an online radio show at sportsline.com, with Sidney Rosenberg joining him shortly thereafter. Now, just three years later, after being syndicated by CBS radio, their four-hour show reaches more than 25 cities from Maine to Sacramento. They've become the favorite sons of the 18-to-35 demographic, representing South Florida with their paesano-flavored "Lauder-DALE!" They have the social agenda of Jeff Spicoli, the humor of a young Andrew Dice Clay, and the brash attitude of Tony Soprano, whose TV series they plug with reckless abandon. Even some of their regular callers have reached celebrity-like status. Whether they're broadcasting a live play-by-play of a hot-body contest at Bootleggers or jabbering away with the top names in sports and entertainment, these guys do it every morning.