Undercurrents

Business Must Be Slow

We knew that the Daily Business Review was in trouble when a letter arrived from its chairman and editor, Edward Wasserman, pleading with us to subcribe. The letter was actually an advertisement for the exceedingly dull paper. "You can find your next customers with South Florida's most accurate business leads." It was sad to see a journalist beg for subscribers. "This is a limited time offer, so act now," Wasserman pitched. "Subscribe today!"

Now we know his motivation. Wasserman was booted from his job last week because the company is seeking an executive who is stronger in "sales and marketing." In other words the paper wasn't bringing in enough advertising dollars or subscribers, and the long-time editor had to go. Apparently, at that sorry company, the editorial leader must also sell to the public.

We find it ironic, both that financial concerns led to the dismissal and that the paper pleaded with us to subscribe. A few months ago Wasserman's paper produced a poorly written, inaccurate, and unfair story about this paper titled "Hard Times at the New Times." We didn't talk to the writer, because we knew the piece was spurred on by disgruntled ex-employees. Lucky for us it seems few people subscribe to the paper. While Wasserman was evidently going through hard times of his own, he approved a story that criticized our financial situation (we're doing fine) and turnover. What about his turnover? He was axed, and the company recently raided the supposedly troubled NewTimes to hire our general manager to become its chief operating officer.

More irony: The editor of the Free Press weekly in Palm Beach County critiqued this paper's journalism in the "Hard Times" piece, and now that paper's doors are closed because the main financial backer left town after pouring money into a declining enterprise.

It's funny how things seem to come back around on people.


"Shoot up for Judie!"

"Toke on a fat one for Budnick!"

"Snort a line for J.B.!"

These are just a few suggested campaign slogans for Broward County School Board member Judie Budnick.While they might seem a tad inappropriate, they're right up Budnick's alley. She's already playing off beer ads to help in her bid to win another term overseeing the education of our children. They say alcohol is a gateway to harder stuff, so can illicit drugs be far behind?

In a campaign flier recently sent to residents in Budnick's Plantation district, the incumbent used those adorable Budweiser frogs to help drum up support for her campaign. Well, not frogs, but ants. The ants, in a copy of the slow, croaking, monosyllabic style made famous by the beer commercials, repeat "Bud... Nick." To top it off, Budnick added the slogan, "This Bud's For Us."

So, what's Budnick thinking? Has she slammed a few too many cans of the King of Beers herself? No, she tells us, she hasn't had a beer since college. Budnick, a Republican, says it was just a creative way to get her name to the public. Her real concern: She says she doesn't use the more exact "This Bud's For You" because Anheuser Busch might construe it as plagiarism. She even considered the slogan "This Bud's Wiser" but decided against it. When we questioned her judgment and asked her if she planned to keep playing off beer commercials, Budnick said, "Absolutely."

Here's another idea for Judie: What about giving Joe Camel a call? We hear he's looking for work.


We've always had a love/hate relationship with this place. There are so many things wonderful and outright nasty about South Florida that it's hard to get a grasp on where we've lived. That's past tense since we're bugging out for California and a job at another newspaper.

Hate

Those damn hurricanes: First the "cone of death" map appears in the media and then the fear and loathing set in. Then we get wet. Maybe.

Rudeness: It's as if a majority of people in South Florida seem to think common courtesy and manners are unhip. Never, ever, let someone into your lane or say thank you.

'Burbs: They now stretch out to cover both counties with the ugliest imaginable architecture and colors. The sea of sprawl is evidence that developers have owned local governments.

Traffic: A friend of mine says she will take the notoriously dangerous I-95 at night when she's tired. She knows she's so fearful of the maniacs speeding past that she'll never nod off.

Service: A retail clerk grabbed a hat about a size too small for my noggin, and stuck it on my head and bashed her hand on top of the hat forcing it down. "There, it fits."

Lack of political leadership: If just someone would stand up to special interests and fat cat contributors, they'd attract voters' attention and possibly do some good.

Love and Hate

People: We all know that many folks here are friendly, certainly more so than in Miami. The eccentrics and wackos are charming, but the weird transient mix is at times too much. We admit that these same strangeoids, hustlers, and malcontents poured stories on our pages. Love to talk to them, hate to live next door. And then there are the pretentious and plastic rich people who live to show off the gold and implants and don't realize how cheap they look.

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