By Terrence McCoy
By Scott Fishman
By Deirdra Funcheon
By Allie Conti
By New Times Staff
By Ryan Pfeffer
By Deirdra Funcheon
By Kyle Swenson
cc: Alan Liebman, Esq.
Comes now the natural son, Carl Dockery, in this emergency petition to find that Charles Croffard Dockery suffers from psychological disorders that render him incapacitated in regard to making sound financial decisions for himself and possibly presenting a threat and/or danger to himself or others, as provided by Florida Statute 744.3201:
1. On or about May 6, 2000, Charles Croffard Dockery indicated to his natural son, Carl Dockery, his interest in funding a "ballot initiative" that would place an Amendment to the Constitution of the State of Florida up for a popular vote November 7, 2000. The ballot initiative would ask Florida voters to approve a "bullet train," the tentative course of which would originate in or near Miami and terminate in or near Orlando.
2. Charles Croffard Dockery offered his natural son, Carl Dockery, no explanation as to how a "bullet train" would be financed and/or paid for, tacitly assuming that "taxpayers would foot the bill."
3. Charles Croffard Dockery indicated to his natural son, Carl Dockery, that the former was willing to spend "as much as it takes" to get the ballot initiative approved by the Florida Supreme Court and included in the November 7 general election. He also indicated a willingness to spend large sums of money on marketing and advertising the ballot initiative.
4. Charles Croffard Dockery is a man of considerable wealth, having sold a profitable insurance business in 1984 in what he terms a "multimillion-dollar deal."
5. On or about May 13, 2000, Carl Dockery communicated his unease with his father's decision to spend a large sum of money in what could be a futile attempt to get a "ballot initiative" passed.
Bullet Train Marketing Plan
Objective: Anthropomorphize bullet train.
Strategy: This was attempted, to a degree, by the marketers of the Florida Overland Express, nicknamed "FOX," without success. One possible reason for the failure is the negative emotions associated with the word "fox", such as "sly as a...," and "crazy as a...." More importantly, our research indicates "fox" is '70s street "lingo" for an attractive human female. The train, however, had a distinctly phallic appearance. The incongruity of the name and appearance may have sent an unintentional homoerotic message that the public found unsettling. We propose instead a lovable, unthreatening mascot (see illustration) similar to that produced by Sanrio in Japan to depict the Shinkansen. Focus group tested names include "Sunny," "Speedy," "Snappy," and "Dingle."
Objective: Demonstrate that the bullet train will appeal to people other than tourists.
Strategy: Develop an ad campaign depicting a typical "family breadwinner" commuting from her home in Miami to her job operating a mechanical shark at Universal Studios in Orlando. Tag line: "Florida has just become one great, big job market," or "If you took the bullet train, you'd be there by now."