Though O'Keefe says he's first and foremost a guitarist with a rock background, he manages to find satisfaction in Neurodisc's stable of electronica steeds. His conversation reveals a dedicated, disciplined, no-nonsense businessman, yet there's still a passion bubbling beneath the surface that fuels his frenzy.
"When a producer calls and asks, "What are you guys looking for?' I always hate that," he says. "Because what we need is the guy who's making music because he has to. Not because he wants to cook something to order for me. I want the guy who'd be doing this anyway."
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