No Fish Story

How a TV station promised a big one but delivered nada

 Jackie Johnson is just about everybody's favorite weather chick and television feature reporter. The WSVN-TV Channel 7 hottie is "America's sexiest weather girl," says; several local publications, including this one, have dubbed her outstanding television weather forecaster in their "best of" issues. With that cute little Barbie figure of hers, the perky upbeat delivery, the spunky readiness to handle odd assignments, she easily attracts the avid attention of male sports fans.

But Jackie's at her best not when she's juggling tropical storm fronts and drops in barometric pressure, but when she's doing her regular news segment, "Living It Up." Here, like a real-life action adventure heroine, she gamely takes on a sweeping range of assignments. Is there anything that Jackie won't do? This year she has, among many others, done a stint as a Florida Marlins Mermaid, kicked field goals with the Miami Dolphins, driven an 18-wheeler, and, after a World Series game last week, stepped in as a Benihana hibachi grill chef. Emphasis is heavily on Jackie's glamorous presence. ("It's getting a little steamy in here," she told her Benihana mentor. "I could get a facial.")

This being South Florida, how could "Living It Up" forget fishing? Think of the video possibilities: Jackie on the poop deck, rod bent, legs tensed, cute little drops of perspiration on her forehead, hooking sailfish that jump animatedly out of the blue Atlantic.

Mark the Shark and Jackie Johnson celebrate the catch.
Mark Quartiano
Mark the Shark and Jackie Johnson celebrate the catch.

Last May, Johnson's producers hooked up with local deep-sea legend and loudmouth self-promoter Mark "The Shark" Quartiano for an all-day deep sea excursion, and they apparently struck video gold. "We got some awesome footage," Quartiano says. "They wanted to catch a couple of sailfish and a shark, and that's what they got." Jackie gamely fought one 100-pound beauty for two hours before it submitted.

The segment was scheduled to run May 14, and the station generously promoted it. There were clips of Jackie fighting the fish and, on the day of the scheduled airing, a promo urging viewers to stay tuned for Jackie. "Wait till you see what she caught!" came the tease.

Like red-blooded males all over South Florida, Tailpipe bought an extra six-pack that night, oiled up with a bottle of EZ Off emissions remover, and settled in front of the tube. But the show never showed. No Jackie "living it up" on Quartiano's fishing boat Striker-I.

This pipe's disappointment turned into a murky funk (let's just say it involves a lot of black smoke) when it learned that Jackie and her producers were not only oblivious to the knotty environmental issues associated with billfishing, but that they had been prepared to perpetrate a hoax. A few weeks before Jackie's outing, Quartiano received a breezy I-was-just-thinking email from Jackie's producer, Lauren Kahn: "Hey, Mark, one thing I forgot... not that this will happen, but just in case Jackie doesn't catch anything, will you have some prop sharks or recently caught sharks that we can show and make it look like she caught something???"

Prop sharks! Bummer. This raised questions. Was that really Jackie kicking a field goal or aiming the big rig down the highway? A tremor of distrust rattled the Pipe like a long mean stretch of potholed country road.

Of course, the journalism bar isn't very high over at WSVN, a Fox affiliate that likes to call itself "the news station." This is the station that last week turned its entire news operation over to marketing the World Series (aside from Marlins coverage, the lead story for two days running was a fire in a walk-in storage unit), complete with reporters wearing Marlins caps and T-shirts. Reporter Richard Lemus, who was planted for three days in front of the Bal Harbour Sheraton, where the Yankees were housed, ruminated about dropping cyanide into the New Yorkers' breakfasts.

But Alice Jacobs, WSVN's vice president for news, says she canceled the billfishing segment on "journalistic principle." As the news department was preparing to air it, Jacobs contends, the station received hundreds of calls and email messages from viewers saying that Mark the Shark was notoriously unsavory. "In all my years in the business, I've never seen a reaction like this," Jacobs says. "There was an outcry from our viewers that Mark the Shark was an unethical sport fisherman."

Channel 7 barely dodged the environmentalist buzz saw. It's as simple as this: Hooking a sailfish, among the world's most beloved species, is OK as far as the modern angling community is concerned. Bringing it back to the dock as a trophy, as Quartiano did -- no good. (The hammerhead shark, which was on the small side anyway, was set free.) With stocks of marlin and sailfish shrinking, the industry standard now is catch-and-release, says Ellen Peel, president of the Billfish Foundation, a Fort Lauderdale-based nonprofit conservation group.

"It's rare nowadays ever to see an Atlantic sailfish actually landed," Peel says. Who knew? Or maybe the question should be: Who didn't know?

Asked if Jackie and her producers were aware of the catch-and-release requirement, Jacobs responds lamely. "That's not what the show was about. It was about sport fishing in South Florida."

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