The shit's going down. Power's out. Government's fallen. Neighbor's fled. Fido's dead. The evil zombie's comin' down the road. What do you do? Well, if you were wise enough to shop at IPS 911 Store in Hollywood, you'd put on your riot gear helmet ($125), slide knives in your military boots ($79 to $199), and throw a fresh clip in that 9mm equalizer ($400 and up). Then you'd walk outside, calm as a yoga instructor, and pump that evil incarnate full of cold, hard steel. "That's for Fido, motherfucker!"