Show promoters are often thought of as being in it only for the money, and it's a reputation that's largely deserved. Most couldn't give two shits about the bands they book, as long as the kids pay through their teeth. And worst of all, they bring the same ten bands back every six months. That's why New Art School Booking exists. Formed in 2004 by Dominic Sirianni and Mark Pollack, New Art School proves that a little elbow grease can pay off. Needless to say, Sirianni and Pollack aren't in it for the money (they both have day jobs) but because they love the music. Oh yeah -- and the art. You know all those Rock vs. Art fliers you've seen around town and on MySpace? Now you know who's behind them. Who else can get punk legends like the Angry Samoans to fly out from California? Or up-and-coming Canadian metal acts like Cursed to play at Hollywood's Club M? But it's not just rock bands; local hip-hop acts like the Secondhand Outfit are regulars at New Art School shows. At this point, just about every local band is.