By Terrence McCoy
By Allie Conti
By Terrence McCoy
By Scott Fishman
By Deirdra Funcheon
By Allie Conti
By New Times Staff
By Ryan Pfeffer
Send All Medals by Mail
Tailpipe was thrilled damned near to the auto parts graveyard when he opened the envelope to find signed, personalized notes from Dick Cheney and Bill Frist. President and Mrs. Bush wanted to honor this rusty cylinder, they said, for all the things it did to get Dubya reelected last year.
Come on up to Washington, Sen. Frist wrote. He and the guys were planning a "testimonial dinner for you... and a handful of other Republican men and women who played vital public, and in many cases, critical behind-the-scenes roles in President Bush's campaign."
It baffled the 'Pipe for a moment, given that he's just an apolitical, chrome-covered tube -- never registered as a Republican or voted for this particular president. But there was that racy New Times Tailpipe item about people dragging the Pants on Fire Mobile around town with a statue of Bush with flames shooting out of his butt. And oh yeah, that report about how the Bush Defense Department was shortchanging soldiers.
Novotny: All right. That'll be $2,500.
Tailpipe: Hold on. I'm an invited guest.
Novotny: Actually, most of the people who are invited are campaign donors.
Tailpipe: Aren't there any exceptions? You know, for people who really contributed to the campaign?
Novotny: Well, we're under legal contract. We can't make any exceptions.
Tailpipe: How about housing arrangements? For my stay in Washington?
Tailpipe: Well, can you at least set me up in the Lincoln bedroom?
Novotny (long pause):Can't do it. Not unless everyone else got it too. And that's not going to happen.
Tailpipe gloomily pictured himself spending the night in a small room on an antique bed with a hundred conservative Republicans. In their pajamas. Frightening. He hung up and fell into a black, smoky murk. No, this battered auto part would not make it to the dinner in his honor. Next time, the 'Pipe will think twice about helping those Republican cheapskates.
Miami Herald features editors were casting about for a book to serialize when Dish & Tell: Life, Love, and Secrets miraculously landed on Executive Editor Tom Fiedler's desk. It's a book by six local women who call themselves the Miami Bombshells, and they're straight out of a marketing researcher's wet dream.
"We thought, 'Well, hey. This sounds kind of fun. It sounds like it might appeal to women readers. It has this Sex in the City kind of feel to it,'" Fiedler recalls.
The book is more snivel than dish, and don't look for any hair-raising sexual revelations. But the authors are smart, articulate, and successful. And they have these really chummy Herald connections. One of them, Sara Rosenberg, was the paper's vice president of consumer marketing while the book was in its formative stages. Another, Patricia San Pedro, was also a former Heraldmarketing executive during that time. Liza Gross, the paper's current managing editor of presentations/operations, is not a Bombshell but a long-time friend of San Pedro's. Gross participated in brainstorming sessions for the book in December 2002, before joining the Herald.
Herald editors, marketers, and everyone in between has pitched in to sell the book. Rick Hirsch, managing editor of multimedia and new projects, and Features Editor Shelley Acoca have culled excerpts. A Miami Bombshells link was even added to the Herald website, and Acoca assigned not one but two Bombshell feature articles. "Dish & Tell, the made-in-Miami book that hits store shelves Tuesday, is all about the hype," Kathryn Wexler reported on May 22. The six authors, she continued, "may be poised to become a phenomenon... they're hoping to franchise friendship."
But when the first excerpt appeared on May 25, newsroom emotions exploded. The paper's internal computer bulletin board lit up with complaints. "Why are we publishing this absolute drivel?" wrote one reporter. "There are plenty of local authors, of fiction and non-fiction, who really write for a living and really deserve and need this publicity. Or was publishing self-indulgent crap part of Sara Rosenberg's severance package?"
So loud was the clamor, Fiedler called a meeting May 27 to talk about the Bombshell coverage. About 20 to 30 staffers attended. Some questioned the ethics of handing out "a windfall of free publicity" to "these people who are very closely identified with the Herald," as one reporter put it.
Fiedler insists he has no "qualms of conscience" about the project, comparing it to the Washington Post publishing excerpts of books by Bob Woodward. "We weren't going to benefit from what Pat San Pedro or Sara Rosenberg got out of this," Fiedler says, "other than -- hey, we got to print a story that we kind of hoped would be kind of edgy and fun and so forth. It turned out that the book is pretty lousy.
"This wasn't about literature," he adds. "I think Shelley [Acoca] described this as 'chick-lit. '" Which, Tailpipe thinks, is an insult to chicks. Even Oprah's Book Club is reading three classic novels by William Faulkner this summer.