As if it weren't hot enough in hurr already, now we've got Nelly playing a Budweiser-sponsored freebie at Revolution in Fort Lauderdale. Basically, this whole concert/promotion/publicity stunt is a shameless marketing ploy for pop consumables: cheap beer, swizzy radio (winning tickets on 99 Jamz is the only way to get in), and, of course, the Sweatsuited One himself. Considering his forays into film, reality TV, and energy drinks for the would-be pimp set, Nelly is the number-one candidate for this kind of prepackaged, mass-market fellatio. (Statistically, Nel is actually tied with 50 Cent and his line of bottled water and new, "street fiction" publishing house, G-Unit Books. True.) But we're not complaining no doubt this is gonna be one hell of a party. Especially since Budweiser is paying the tab and will grant free keg stands all night (we just made that up). What, like you have something better to do at 6:30 on a Tuesday?