Dollars and Sex

Can Luther Campbell still cash in on 2 Live Crew?

Less than 60 seconds into Don of All Dons,his comeback album and alleged swan song coming out next week and Luther "Uncle Luke" Campbell is already knee-deep in raunch. "How many ladies' pussies smell good?" he coos to his unseen (and likely nonexistent) female audience. "Give yourself a round of applause if your pussy smell good. How many black ladies out there suck dicks?"

Hedonism, taboo, poor taste: Such offenses have been Campbell's currency since the Miami native first hit the scene in the mid-'80s with 2 Live Crew. They're cashed in on Dons, and they're cashed in on the double-disc audio book My Life and Freaky Times that's packaged with the album. And Campbell believes, given the inflation caused by a rampant religious right and hip-hop's mountainous stature on the cultural landscape, that that currency is easily worth what it was 20 years back.

"You would think it wouldn't be; you'd think the world has really changed from when we was around doing these records and everybody thought it was shocking," he says via cell phone during a recent publicity stop in New York City. "But look — shit, a few years ago, I got barred from South Carolina for five years. Like right now, I'm in New York and I can't find a club where, you know, they get naked. It's topless. And in a city like this! I just left L.A. and the same situation. Having a party or a concert when I'm talking about some of the things that go on, it's shocking to them. They can never imagine stuff like that."

Maybe that's why the 45-year-old rapper, pornographer, Pop Warner football coach, and father of four still does his business from his home in Miami Lakes and his office in Hialeah. South Florida — which also spawned Blowfly, another notorious, hilarious filth monger — and its oft reputed, officially sanctioned, big moneyed debauchery is sort of like a petri dish for panty-sniffing envelope-pushers.

"I always had opportunities to leave, go out to California, New York, do bigger and better things. But my home is Miami. South Florida," he says. "That's where I'm from. I have a lot of things I have to do. I have to do my own community work. As a community person, as a parent, and as somebody that people look up to. I have a responsibility, I feel."

By many accounts — excluding, probably, your mom's and Tipper Gore's — he's met those responsibilities head on. Take a look at his CV and one can credit Campbell as first putting the Dirty in the Dirty South and establishing the region as a creatively and financially viable alternative to New York and California. "I look at fans of T.I. and Jeezy and Rick Ross and all these guys, and Trick Daddy and Lil Jon and Ludacris," he says. "I look at those things, and I'm like, if I didn't fight for the South, they wouldn't be where they at right now."

That ample legacy is one he's proud of. But did the controversies and the censorship battles over his lyrics actually help hip-hop as an art form?

"I think it helped hip-hop in general by bringing it to the forefront," he says. "When anything is widely debated in this country, it brings it to the masses, to people around the world. If people are either for it or against it, it makes it a significant part of art. But always, I did a lot of research; the person that brings the fight becomes the victor. So in a large part of that, I am the victor. Because of the fight, hop-hop became a much bigger commodity than anything in the world."

Which leads to another distinction Campbell can rightfully lay claim to: He's the world's original hip-hop mogul, paving the way for modern entrepreneurs such as Jay-Z, Nelly, and Russell Simmons. Luke Records, the label he founded in 1983, was the first artist-owned hip-hop indie; his business acumen ensured that he and rappers Fresh Kid Ice and Brother Marquis and DJ Mr. Mixx kept the bulk of 2 Live Crew's massive profits (which were drained away in subsequent years thanks to an endless stream of lawsuits, child support claims, creditors, and expenses).

"You ask 'em and they be like, 'That's Unc, that's our old school,'" Campbell says of the artistic and business protégées he's nurtured. "I'm the O.G. Even with Jay-Z, he did quite a few interviews where he said, 'Look, that man there, he like the Michael Jordan. He introduced us to how to get money in the business.' Ain't nobody was doing that. So they give me my respect."

In other words, Campbell, author of such singular anthems as "Me So Horny" and "The Fuck Shop," sees himself as a freedom fighter. And a bruised one at that.

"I'd go in and win the fight," he says, "but throughout all that, I'd get the setback because I took on the world and the world looked at me as this person who fought for the right for people to say what they wanted to say. And for having the girls in music videos and being able to go to the concert and hear some different lyrics. So people look at me a whole different way. I'm not looked at like the Russell Simmonses or Jay-Z's of the world. I can't go get a job at a major corporation. I've always got that stigma attached to me. Because I'm the guy who fought, I'm blackballed for fighting.

"Part of me feels bad about it, because I know I'm a very creative individual," he continues. "Some of the things I did to create my company and create the South, it's some historical shit. For that story not to be told and me and 2 Live Crew not to be honored for everything we did, it feels real bad. And that's one of the reasons that motivated me to do this book and this project, to get my own history out."

Between the dozens of tell-all, celebrity- and bodily-fluid-strewn tales on the audio book and Don of All Dons' rolling, still-nasty-as-he-wanna-be déjà vu thump, Campbell is making a wholehearted effort to take his rep to the bank one more time.

"Oh man, that's good," he says when I describe the throwback-to-middle-school effect the music has and the illicit thrill 2 Live Crew provided during my teenaged years. "You and the boys, you'd have a party and throw the thing on and just wile out. Yeah. That was the idea of it all, you know. A lot of people don't know the history. And it ain't like BET or MTV or VH1 is trying to tell it. They talk about 25 years of hip-hop and make no mention of South Florida or 2 Live Crew or Luke Records."

The audio book's most poignant moment — allowing that a moment also patently obscene can be considered poignant — comes during "Luke and Mike Tyson — Saved by Pussy Part I." It's an explicit anecdote, recounted by an enthusiastic Campbell, describing an X-rated escapade that kept him busy in his hotel room and out of Tyson's limo the night of the embattled boxer's alleged rape incident in Indiana.

"I know pussy can get you in a lot of trouble," Campbell relates on the disc, "but pussy can keep you out of bad situations too."

"No shit," he says now, laughing. "And that shit did save my ass. That did save my ass."

Show Pages
 
My Voice Nation Help
0 comments
 
Miami Concert Tickets

Concert Calendar

  • July
  • Tue
    22
  • Wed
    23
  • Thu
    24
  • Fri
    25
  • Sat
    26
  • Sun
    27
  • Mon
    28

Find Any Show in Town

Loading...