By Ashley Zimmerman
By Dana Krangel
By John Hood
By Ashley Zimmerman
By David Von Bader
By Sayre Berman
By Steve Brennan
By Ashley Zimmerman
Within many circles at this point in his career, DJ Entice is a highly recognized name, and his weekly Drive at Five radio program couldn´t enjoy a better time slot, but the 25-year-old has traveled a long road to get there, mixed with hard work and a good deal of luck.
¨I just kept practicing and practicing,¨ Entice, born Lucien Jacquemin, says during a recent in-studio interview. He met DJ Khaled, of 99 Jamz, who got him some club gigs. ¨From there, Cedrick Hollywood, who was the P.D. [program director] here at 99, he heard about me and brought me in, and the radio just took off.¨
That´s a fairly humble version of the way it all went down. According to Entice, the day he met Khaled, Khaled asked him to open for him at a club later that night. The young DJ, 18 at the time, was immediately on the spot. ¨It was a little nerve-wracking, definitely,¨ Entice says. ¨But once you see people dance and having a good time, you kind of smooth into it.¨
Before joining 99 Jamz, Entice, who is of mixed Brazilian and French heritage, also worked at Florida International University´s radio station, and bounced between a few pirate stations as well.
When he´s not doing radio, Entice also DJs at clubs, something he´s done for the past seven years. He brings that gritty sensibility with him into the studio every day; listeners can hear it in his on-air swagger. Mainstream-radio DJs often are all about the glitz and glamour of the music industry, but Entice seems to get something purer from his art. ¨I just enjoy the reaction you get when you´re at a party, you drop a record, and the whole crowd goes crazy,¨ he says. ¨My biggest thing is knowing that people left having a great time. Fuck the money; fuck the fame. I get the high of knowing that people are really partying and it´s because of me.¨
Entice has stayed focused on the greater good of urban music culture and its up-and-coming artists. He´s helped countless local artists get airplay, and he enjoys veering from hip-pop standards to introduce listeners to lesser-known acts. ¨In my mind, the main thing that I´m on right now is really just breaking records,¨ he says. ¨Taking new artists that aren´t getting a chance and putting them out there. Like [Carol City rapper] C-Ride -- I went hard on C-Ride, and he´s got a deal now.¨
¨He´s going be the next big local DJ,¨ Miami-based rapper Joe Hound says of Entice. ¨That´s because he respects local music, so he gets the same support we get. He doesn´t care where you´re from. Plus, he´s an Epidemic DJ, so you know he doin´ something right.¨
Entice isn´t actually signed to Epidemic, the South Florida-based hip-hop label, but he handles road-DJing responsibilities for the outfit, and he has other side projects too that prove he´s not afraid of working hard. Still, there are signs that his gig as a prime-time DJ on 99 Jamz is starting to sink into his psyche.
DJing nightclubs may have led to Entice´s plush position, but he´s quick to admit that his current job is much easier than grinding in the club circuit. Playing clubs is tough at times, he says, ¨because you really got to worry about the people who are in front of you, but on radio, you don´t get to see the reaction. In the clubs, you play one record that´s wrong, people could turn around and walk out, tell you to your face you´re a piece of shit or you´re wack. Honestly, to me, radio is a lot easier. You get to experiment more.¨
Imitation is supposed to be the sincerest form of flattery, and in an industry that prizes unique styles, people trying to imitate your DJ techniques constitutes flat-out respect. ¨I got style that no one else has,¨ Entice brags. ¨Not to be on some cocky shit, but a lot of times, I go out and I hear a lot of DJs trying do the same thing I do on the radio every day. To me, when I´m on the radio, when I´m in the club, my main thing is, what can I do that´s going to separate me from everybody else? There might be a Jim Jones record and he´s mentioning a record from, like, the ´80s, and I´ll cut in and actually play that record. I do shit different.¨
Although Entice was born and raised in Miami, he says he feels called to be the DJ who gets Broward where it needs to be. ¨Broward has a lot of talented artists,¨ he says, but ¨there are a lot of little beefs going on amongst the Broward artists, and that holds them back a little. Broward got it, I´m not gonna front. It´s just a matter of coming out and letting yourself be known.¨