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Matlock, who says he learned about the G-spot from medical textbooks, has performed the procedure about 250 times now; he´s seeing a 65 percent return rate, he says. He´s happy to share his knowledge -- so long as doctors use his kits. They must purchase a minimum of six kits at $450 each, with a suggested mark up to $1,850. And, oh yeah. Doctors should use collagen precisely because it´s short-lasting. ¨What if the patient doesn´t like it?¨
In truth, the extra step means that Matlock makes more money, selling two shots instead of one over six months, he concedes. ¨It´s a business,¨ Matlock says. ¨I have an MBA from Irvine.¨ As for doctors who are using Restylane instead of his trademarked G-Shot, Matlock says, ¨I wish I knew who they were so I can sue them!¨
It´s the sort of dispute that keeps ethics professors in business.
Jeffrey Spike, a bioethicist at Florida State University´s College of Medicine, says that the G-spot is ¨like a folk tale.¨
¨You can prove that something exists if you find it, but if you don´tfind it, that doesn´t prove that it doesn´texist,¨ Spike says. The G-spot belongs in the same category as angels and unicorns, he insists. At best, Spike believes, doctors who allegedly enhance G-spots are profiting off women´s insecurities. At worst, they´re engaging in ¨something more like medical fraud.¨
Terence Hines, a neuroscientist at Pace University in New York, is blunter: ¨Sheer quackery!¨ he says of G-spot amplification. ¨I´ve never heard such nonsense in my life!¨ Hines, who has debunked theories about UFOs and reincarnation, looked into the reality of the G-spot in 2001 and published a scientific article in the American Journal of Obstetrics & Gynecology.
Hines found ¨no evidence whatsoever for a G-spot.¨ If there were a highly sensitive spot in the vagina wall, he postulates, it would have to be surrounded by ¨lots and lots of neurons.¨ No one has ever found such bundles, he says, even though ¨every inch of the vagina has been looked at histologically¨ (meaning thin slices of tissue have been examined under microscopes). ¨The anatomical evidence is simply not there.¨ Ditto for the historical evidence. ¨The Kama Sutra doesn´t even mention the G-spot. What? Did it just evolve in 1980?¨
Hines contends that medical studies making G-spot discoveries were done with ¨something like 12 females,¨ who knew they were supposed to be looking for the G-spot and were therefore more inclined to find it. That approach is what scientists call ¨demand characteristics.¨ Even then, only half actually found it, Hines says.
At least two female professors, though, challenge the debunkers: Rebecca Chalker, a sexologist at Pace, and Beverly Whipple, a PhD and RN at Rutgers, have written books insisting that the G-spot exists. In fact, it was Whipple´s 1982 book that sparked massive public attention. That´s the point, Hines says: everyone arguing for it has something to sell. There´s even another ¨Doctor G-Spot¨ out there, a California researcher named John Perry who advertises a range of sex toys and instruction manuals on his website.
Whipple, reached at home in New Jersey, believes that a G-spot exists, but is skeptical about enhancing it, because no double-blind placebo-controlled studies have been conducted.
Both Whipple and Hines suggest that women be wary of the risks of G-spot amplification. At http://thegshot.com (Matlock´s site), a host of potential side effects are listed.
The Food and Drug Administration said that it had not approved any fillers for G-spot amplification, or for injection into the anterior vaginal wall, nor had it received any complaints. A spokesperson for Restylane would not promote the vaginal injections, saying only that the product has been ¨FDA approved for injection into naso-labial folds -- the smile lines that run from your nose to the corners of your mouth.¨ Using products for purposes beyond what they were approved for is somewhat common in medicine; it´s referred to as ¨off-label use.¨
As for Benjamin, he has no fears about performing G-spot injections despite the lack of peer-reviewed studies or clinical trials. He considers it such a low-risk procedure that ¨I don´t really have to do a double-blind study and review 10,000 people.¨ After so many years in business, he has come to trust his patients´ testimonials. And if it makes them happier, he says, ¨That´s what life´s about, right?
¨This is one of those things that´s at its dawn of being,¨ Benjamin sums up airily. For now, he may be perceived as ¨a little bit out there´¨ but soon, he predicts, G-spot shots will be as common as boob jobs. He´s just pioneering them. ¨To be immodest,¨ he smiles, ¨I´m good -- and I´m gutsy.¨