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Outgrowing Tom

Continued from page 1

Published on August 02, 2007

But the growing appeal of sites like Virb suggests a broader trend in the social-networking world: While the first wave of successful sites tried to be all things to all people, users are increasingly turning to smaller, more specialized communities that suit their interests and reflect their personal style. Facebook is rapidly displacing MySpace as the place to maintain social connections, while more adults are putting LinkedIn at the center of their professional lives.

  • Looks like MySpace has some musical competition.
    Looks like MySpace has some musical competition.

Subject(s):

Virb.com, Protoman, DJ Tom Baker, Dmitri C.O.A., goodbye, MySpace; hello, Virb
Sites like Virb fit in a different niche, as both an outlet for amateur and semi-professional creative types and a smaller, more exclusive-feeling community of like-minded hipsters. It seems that the only remaining appeal of the one-size-fits-all approach of sites like MySpace is the convenience of maintaining a single presence for one's diverse interests. Or, as Hansen puts it, "I'd like to have just one place where I can meet artsy types, make business connections, and skeez on 16-year-old girls, but it's just not happening."

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