Even with pay-as-you-go, fans must be enticed to purchase. That's one reason Timb is offering the CD for $10. He may have fewer fans than Trent Reznor who are willing to pay big money, but he's starting something that will grow.
All this leaves musicians with less time for making art. But it may just be good for the industry. In 1998, Rogers had a hand in creating the media player Winamp, which was free, but accepted donations. "It's not like the software worked any better — you literally got nothing for giving us money... But I saw how many people gave us money. I think we really underestimate our fellow humans and their desire to exchange value, to not just take, take but to give," he says.
And for Timb, giving is also the bottom line for releasing 30 Days this way. "This is art for art's sake more than anything... My real goal," he says, "is to get this music out there so that people can hear it."
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