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Rick Wilkerson Jr., the Hipster Pastor Who Married Kim and Kanye, Preaches a Welcoming -- and Controversial -- Brand of Christianity

Rich Wilkerson Jr. is at the front of a new wave of pastors rebranding the Christian message. Gone are old hymns, stodgy sermons, and xeroxed church bulletins; in are rap songs, Jackass-style stunts, and high-def video messages, all led by pastors wearing AG leather jackets and Chuck Taylors. The smiley,...
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Rich Wilkerson Jr. is at the front of a new wave of pastors rebranding the Christian message. Gone are old hymns, stodgy sermons, and xeroxed church bulletins; in are rap songs, Jackass-style stunts, and high-def video messages, all led by pastors wearing AG leather jackets and Chuck Taylors. The smiley, hip take on religion is a 180 from the evangelicals stomping outside abortion clinics or telling the world that God hates fags. And it seems to be working. Each week, around 1,000 young worshipers turn up at the Vous, Wilkerson's Tuesday-night service in Miami Gardens. This new style of worship has also attracted a considerable number of megawatt celebrities, extending a bridge between the upper echelons of pop culture — so often seen as amoral, opulent, and sex-soaked — and the church world. It's a relationship that critics say is too cozy — Wilkerson and others water down strict Evangelical precepts for the sake of mainstream acceptance and turn down the volume on the Bible's harsher messages on topics like homosexuality, morality, and the End Times. For Wilkerson, however, the moralistic gripes coming from his right are exactly why the church is in such an isolated state in the 21st Century. "I think a lot of people would be cool with Jesus; they've just met too many Christians," he says. "That's ruined it for them." Read the full story here.

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