Personal Best (2005)

The Circus Sells Liquor and Wine Merchant

As owner and landlord for the past 40 years of the Fort Lauderdale Swap Shop, the second-largest flea market in the country, Preston Henn knows a lot about sales pitches and asphalt-level marketing. Want to gather a crowd? Get the calliope rumbling and a barker pitching dreams and lurid promises. Henn long ago got the idea of drawing customers to his 80 acres of marketing chaos by givin' 'em a circus and amusement rides.

"We've got a free circus every day," says Henn, the old pitchman stepping up. "We've got a carnival with a Ferris wheel and bumpy rides. I liked the circus when I was a kid. I liked the rides, the scarier the better. What do I like about it now? It works." Best Liquor Store Liquor and Wine Merchant

In an item-by-item price comparison with six other liquor stores in the area on 1.75-liter bottles of Myers Rum, Jose Cuervo Tequila, and Absolut Vodka, Liquor and Wine Merchant tied for the second cheapest, with a combined total of $100.97 for the three. What makes the dollar stretch further in the fun-to-shop atmosphere is the advice proffered by the round-cheeked boys behind the counter, who really seem to know a bit about tippin' the ol' bottle. In keeping with their motto, "See the Round Boys for a Square Deal," the thick-shouldered young man behind the counter advised, "Try Svedka instead of Absolut. It's distilled five times instead of three." With a price tag of $19.99 instead of $30.99 for Absolut, that brings the total down to $89.97 for three hefty bottles of good party liquor. So when it's time to throw down with friends, the Round Boys are going to leave you enough dough for mixers.


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