Inside the hollowed-out crusty Italian roll are finely chopped rib-eye, gooey American cheese, a hint of garlic, sautéed peppers, and onions. This is no withering sandwich; it's a monster, football-sized and more expensive than the average Philly cheese steak: $18. But elevated ingredients ensure that this is likely the best rendition you've ever had, and the pricey Italian joint, run by Philadelphia native Steve Martorano, is worth the trip, regardless of the staff's bravado and Martorano's signature "Yo Cuz!" meathead routine. In addition to decadent plates, the place offers some of the most attentive service in town.