Best Publicity Stunt (2013)

Everglades Python Hunt

Near the end of 2012, a call went out across the Everglades: Kill 'em all. The Florida Fish and Wildlife Conservation Commission said it would hold a Burmese python hunt to exterminate the breed ravaging the natural fauna of the Everglades. It set forth arguably the strangest — and coolest — publicity stunt in the annals of bureaucracy. Don't ask about catches or caveats. There weren't any. Any hunter could tromp into the Everglades, knife in hand, with minimal training, and try to bag him a snake. But the best part was yet to come. Turns out, pythons are almost impossible to spot and trap. Over one month, only 68 pythons were killed. Even though Florida Fish and Wildlife didn't manage total annihilation, it did bring an incredible amount of attention to the python epidemic writhing in the Everglades. Reporters dispatched hundreds of stories covering the issue.


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