Here's a not-so-outlandish little theory: Donald Trump is full of shit. He's making it up. All of it: his candidacy, his platform, his xenophobic declarations, his taunting of opponents on Twitter, his run to the White House. Trump, who has built an empire on being a bombastic headline hog, has always been about one thing: Trump. He's a narcissistic boor of the highest order, and his desire to push his brand by any means necessary has always been, and ever remains, his modus operandi. The man not only has to have his name on hotels and high-rises but insists on also stamping it on steaks, wine, ties, hats, fake universities, reality-TV shows... and even the Oval Office. So far, "The Donald" has played us. He has shouted out dumb racist things, made abysmal degrading comments about women, stirred up racial angst among a vocal and angry minority, and bullied and insulted his opponents, all in the guise of "telling it like it is." He inexplicably beat the establishment Republican candidates and rose to the top. And now he has no earthly idea what to do other than to see how far this thing can go. Ask him a foreign-policy question or get him to talk international nuclear strategies and Trump will look at you like you asked him to solve Beal's conjecture. But get him to talk all things "Trump" and he'll bloviate until his comb-over barks. Donald Trump's presidential candidacy is one big marketing scheme that just has to implode before November... right?