Best Name For A New Business - 2000
Crime Scene Clean-Up
Nothing like being direct, we always say. This Broward County business has a moniker that, emblazoned on the side of its van, certainly inspires curiosity from other motorists. Walter Philbrick, a former Hialeah police officer who worked in homicide, decided to cash in on an untapped market when he retired. It seems the last thing relatives want to do after a family member has been shot or killed, he found, is grab a bottle of Fantastik and clean blood and scrape bits of brain off the wall. So two years ago he started Crime Scene Clean-Up, also known as PSI (Professional Sanitation International). Philbrick has contracts with nearly all South Florida police departments and charges roughly $400 a job. Two of his famous cases: cleaning the Cunanan houseboat ("the mattress was so full of blood it had to be thrown away") and the house of an Aventura doctor who was shot by a patient. The worst case: a man who jumped in front of a train in Miami, spewing body parts for 50 yards. Philbrick hopes to franchise his operation around the country. We're just glad he didn't choose an even more direct name like Body Parts Clean-Up or Dried-Blood Removal.