One fish, two fish, red fish, blue fish. That's only a scaly bit of what you'll get at this Parthenon-size homage to the great outdoors and retail. You'll also view native fish like largemouth bass, tarpon, and snook gliding around the store's 30,000-gallon pondlike tank. The fishing and marine section of Bass Pro reigns supreme for anyone who's ever longed to land the big one. If you don't believe us, just ask one of the store patrons who stand mesmerized before television sets running pretaped fishing shows at all hours. For real. Poles start at $20 and soar up to 600 smackers for a state-of-the-art Braid trolling rod. Flats boats, Igloo coolers, global positioning systems, more than 7000 lures, and frozen bait like ballyhoo and squid lie just a credit card swipe away. If you're less interested in catching than in eating, the adjacent Islamorada Fish Company hawks dolphin, grouper, yellowtail, and seasonal Florida lobster that's shipped in daily at 5 a.m. from the Keys. Buy some to go, or feast at the in-house restaurant. Then stroll over to the International Game Fish Association museum next door and OD further on oceanic motifs and galleries devoted to fish, tackle, catches, and sport records. The museum also sports a mini four-acre wetlands, a library, and a mammoth stainless steel swordfish out front, just in case you missed the message that this place is a virtual fish funplex.