Best Business to Deliver on Its Name - 2001
Oh! What a Basket
Owner Dale Madison wanted a catchy name when he opened his gift-basket specialty store in Wilton Manors -- "something with a little innuendo that wouldn't be offensive," he says. Hence Oh! What a Basket, which alludes to gay slang for a man's, um, package. It was perfect for gay-intensive Wilton Drive. Four years later Madison's operation is in its third location, having outgrown 880- and 1300-square-foot sites. The current 3000-square-foot store now features some furniture and decorative accessories, but the emphasis is still on floral arrangements and gift baskets, which can include chocolates, cheeses, teas, coffees, cookies, and even wines. A more provocative theme basket such as "For Lovers Only" features edible his-or-her undies, body glitter, massage oil, handcuffs, and naughty fortune cookies. Madison says about a third of his orders are delivered directly to his customers by two courier services that cover both Broward and Palm Beach counties. You can order by phone, over the Internet, or in person. And while you're there, you can dish the dirt on what's happening in the local gay community with Madison, who's also a columnist for the bar magazine HOTspots!