Best Chiropractor - 2001
Jesse Rogers, D.C.
Jesse Rogers's office used to be a swimsuit shop. Now it's a one-room clubhouse of sorts for a one-man show punctuated by -- what else? -- one-liners. Often as not his storefront practice in the Gateway Shopping Center is full of people waiting their turns and chatting merrily. A former standup comedian and long-time yoga devotee, Rogers is a different kind of chiropractor. Clients simply drop in whenever they feel like it, and for payment drop whatever amount they choose in an honor box at the door. He doesn't have a set fee, and he doesn't take insurance. Rogers does, however, have a jar of fortune cookie-style papers printed with wise words from the world's great thinkers -- a different kind of doctor's orders.