Best Radio Commercial - 2002
Readers' Choice: Sawgrass Mills
It was just another night on Eddie K.'s 10 p.m.-to-2 a.m. shift on WQAM-AM (560). Because it was the tail end of March, South Florida's king of late-night sports talk had plenty of raw material. Blah-blah-blah Heat, blah-blah-blah Marlins, and, of course, blah-blah-blah gambling. Then, right before the break, Kaplan got an "ACLU call." A man wondered what it must be like for Kaplan to "work with niggers, kikes, and spics all the time." (Or something to that effect. We were in our car at the time and couldn't reach for a pen without endangering our fellow motorists.) Now, such a call would not normally go out over the air: The host would press the "dump" button, and thanks to the magic of the seven-second delay, the world would never hear those slurs. But Kaplan let this shit hit his fans -- and then spun it into gold. He segued from that call into one of his patented commercials for the Booby Trap in Pompano Beach. Now, some folks might find strip clubs as offensive to women as the caller's epithets were to the respective ethnicities. Not our Ed: He proceeded to wax poetic on how, if one is infected with racism, all one must do is spend one night among "the beautiful, young, naked women of the Booby Trap -- women of all colors and descriptions," and one will be cured. About how, when overcome by such transcendent concupiscence, all of one's prejudices melt away, as if by magic. It was truly moving. In fact, the next time the United Nations sponsors one of those conferences on racism, we nominate Ed Kaplan to be keynote speaker.