Best Service - 2002
Borders Books and Music
The customer-service desk at this place -- even though it's part of a giant chain -- is virtually always available to answer anything. New Times requested a book about ambient music, tapes on learning German, and Britney Spears' latest CD. The attendant returned with all three items in under a minute and, as a bonus, even mocked the Spears purchase. Clearly informed and appropriately sarcastic, the employee was also able to give on-the-spot definitions of cryptozoology and ribald. Of course, it's not part of their job to know such things, but that's just the kind of intellects you'll find here. They also know how to take a phone call and answer your question rather than make you wait. And most will follow you to a particular area in the store if you appear even slightly confused by their instructions.