Best Place to Endure Excruciating Pain in the Name of Beauty - 2004
European Wax Center
OK, ladies, let's say you need some, uh, landscaping done downtown. Having someone pour hot wax on your nether regions and rip the hair out doesn't sound pleasant, but the aestheticians at the European Wax Center make it so. With their white coats and cheery smiles, they chat you up nonchalantly as you lie on the table in one of the salon's immaculate but cozy, high-ceilinged back rooms. This salon uses a special kind of French wax, which hardens and doesn't require removal with messy cloth strips that are the norm in most salons. There's also no reverse discrimination here. Back and eyebrow waxing are done on dudes as well as dudettes; a gentleman even works at the counter. The center offers a variety of memberships so you can come back unlimited times. For $1,190 -- the most expensive membership -- you can come in every day and have your whole body plucked. So, go forth -- do cartwheels, perform karate kicks, and play volleyball in your G-string, confidently knowing that you're not shaggy anywhere and that no one is staring at your unibrow.