Best Place to Save Fido from Damnation - 2004
It might sound frivolous to those whose pets don't pray on Saturdays, but the Fort Lauderdale company that's producing kosher dog and cat food hopes to report yearly sales in the seven figures by the end of 2004. Consider it bragging rights to say that your dog is a better Jew than the neighbor's flea-bitten mutt. KosherPets concocts its dog and cat food using a rabbi-blessed kitchen and sells its divine goods at boutiques and chain stores. They use kosher meats and unleavened bread to create vittles probably more holy than what a lot of Jews scarf down. A bowl of kosher dog food does cost more -- a one-pound bag of dried beef patties is $29.95 -- but how much would you spend to save Spot from damnation? Some of the company's most popular items are Hanukkah and Passover treats (nonkosher), including stuffed dreidels and menorahs, which KosherPets claims "brings out the mensch in even the most unruly pooch."