Best Toy Store - 2006
RC Boca Hobbies
Whose idea was it to exclude adults from the joys of things that go vroom? Certainly not the boys at RC Boca, who maintain their own private fiefdom of motor-powered testosterone toys in a tucked-away corner of Boca Raton's Mission Bay Plaza. Inside this remote-control-enthusiast shrine, all customers are expected to worship at the altar of miniature monster trucks, helicopters, speedboats, and their many tiny assorted parts. Heaven help the innocent who utters the term "model cars" in this establishment. Nor can you find any dinky plastic cars that might be sold at Toys ?R' Us. Instead, RC Boca is all about souped-up mini-muscle cars that are built for speed -- and collision. (One manufacturer the store features rewards operators who total their cars with a free model shell for every dozen they destroy.) And not only does RC Boca sell its remote-controlled miniature power vehicles rip-roaring fast -- it sells them sexy. Just ask one of the "RCBoca Babes," who front the store's website wearing cutoffs, mini-monster trucks, and sultry expressions.