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Best Bread Fort Lauderdale and Palm Beach 2007 - Paul

The Paul bakery chain — which began in Lille, France, in 1889 and has since morphed into a yeasty empire that spans the globe (think Starbucks with Camembert sandwiches) — decided to test U.S. waters by sailing into Miami (2005) and Palm Beach Gardens (2006), with plans to open at Sawgrass Mills any minute now. Apparently, somebody at corporate counted up the number of half-decent bakeries in this vicinity (pick a number between one and four) and remembered the old saying that nature abhors a vacuum. Paul flies in its bread, partially prebaked in France from the original recipes and made from a rare and expensive winter wheat "grown according to principals of sustainable agriculture." Choose from country, whole wheat, rye, six cereal, white, or the fougasse (made with olive oil). It may not meet the standards of your pickiest Parisian boulanger, but for a loaf you can pick up at the mall, this bread promises to do its part in making the low-carb craze obsolete.
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Vladimir Alfa
Vladimir Alfa

To whom it may concern:

What an honor to be voted Best Bread in the city! Yet we need to correct the language regarding the pre-baked bread. NONE of our breads are prebaked in France; au contraire, all our bread are made FRESH, with no artificial ingredients or preservatives, and are made right here in Miami. We would love to give you a tour of our bakery and our process, as you have some great information about us, as well as some that is not quite accurate.

We have also been open since December 2006 at the Colonnade in Sawgrass Mills and have just startrted construction of our Lincoln Road store due to open in September.

Kindly correct the language and let us know when it is done so that we can use this great piece of publicity and make the plaques that deserve their place in our bakeries.

Sincerely.Vladimir G. AlfaCEO, PAUL USA


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