This is fair although it was clearly written before the finals. Props for a reference to David Foster Wallace.
Best Heat Player Fort Lauderdale and Palm Beach 2011 - LeBron James
Since the moment LeBron James made "The Decision" — an obnoxious, hourlong paean to himself (with profits going to charity) in which he famously told the world he was "taking [his] talents to South Beach" — his popularity has hovered somewhere around the Tiger Woods area. And he certainly makes it easy, what with the self-titled cartoons, the self-monikered "King" T-shirts, the commercials and ridiculous birthday cakes, and the overall sense of entitlement he has seemed to exude since he was a senior in high school. He misses shots at the end of games, he sends out Tweets that seem to mock his old team, and he has an entourage bigger than the cast of the show Entourage. But there's also this: LeBron James is already, at age 26, one of the greatest basketball players of all time. He's a standout on a team of stars, an MVP candidate despite everything else. Watching him at his best — he defies the laws of physics the way Picasso defied the traditions of paint — is something akin to a religious experience.