This Jupiter establishment is all about choice. Believe it when they say everything on the menu is "wicked good." In addition to clam, scallop, shrimp, and oyster rolls, you can -- of course -- find the lobster roll. It's served both ways, hot and cold. The sandwich begins with an oversize hot dog roll toasted on the griddle, slathered with butter, and stuffed with fresh-cooked Maine lobster. (Live lobsters are delivered up to four times each week.) The secret here is that there is no secret -- nothing but a touch of real Hellmann's mayonnaise. Order it hot, and the meat is sautéed in a quick bath of unsalted butter -- simple as that. Why isn't there one closer to Palm Beach proper? Oh, wait: There's a new location opening off Okeechobee Boulevard just west of I-95 in West Palm Beach, with more locations in the works. The wait for these destination-worthy dishes (without the road trip) is over.