Sushi joints are a dime a dozen in South Florida, even in Boca Raton, where kosher delis and Italian restaurants seem to hold sway. It takes a bit of creative leverage to stand apart from the sea of places following the standard sushi-Thai model.
"Everything's so Americanized (in South Florida). We wanted to do something more authentic," said Lixii Sun, general manager for Ninja Spinning Sushi Bar, which opened late last year in Boca Raton.
The centerpiece for the business is a sushi bar encircled by a revolving kaiten zushi "conveyor belt" of floating dishes. Sushi rolls, sashimi, dim sum, and small bites float by on little boats and diners grab whatever they fancy. The cost is calculated using a color-coded system of plates (red plates are $4, yellow plates are $7, and so on) and the staff maintains freshness by dumping any unsold dishes every 20 minutes.