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QuarterdeckÂ® stays focused on a neighborhoodâ€“oriented strategy in its expanding South Florida territories. Each store is built to its market using an ambiance of old marine equipmentâ€š surfboardsâ€š framed photos of customers and their familiesâ€š and huge saltwater fish tanks. "Our customers donâ€™t just eat; they hang out"â€š says Paul Flanigan. "For usâ€š itâ€™s about doing what you loveâ€š serving the food you likeâ€š and making a personal connection with your customers."