Jordy Asher Finally Admits He Is Boots
Last month, we broke a story speculating on the identity of a newcomer to the scene called Boots. He seemingly came out of nowhere to produce Beyoncé's new mega surprise visual album. Some photos posted on Buzzfeed revealed a dead ringer for Broward native Asher. Or perhaps he had a doppelganger?
We couldn't say for sure. We couldn't really. You see, we reached Asher for comment, and he was more than just a little reluctant to go on the record. But one thing was for sure: It certainly appeared that Asher was Boots.
Yes, Asher, whose career we've been following steadfastly on these pages, from his days cutting his teeth with the walloping Stonefox to groups like Blond Fuzz and the more experimental outfit Young Circles to his time in the Big Apple making a name for himself with his duo Blonds.
But instead of coming clean with his loyal local paper, Asher decided to speak to truth about his mysterious nom de plume Boots with Pitchfork yesterday.
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Hey, Asher, we ain't mad at you, babe. We can't blame you. Perhaps our attempts to break your identity were a bit premature. And we can understand that you may have not been ready to deal with all the perils of fame that are certain to come your way just yet -- you know, like paparazzi at your window; pesky, nosy journalists; fanboys asking for your autograph at every turn.
But big props to you. Most musicians who go to New York end up spending their days bar-backing at dive bars and living in basements in Bushwick. You took it to the bank, homeslice, and made your days count.
In the interview Asher granted Pitchfork, he goes on to describe his days in South Florida -- rough-and-tumble times when he dropped out of high school and ended up homeless, living in his car for a time. Pitchfork describes the new Beyoncé record as "the richest and best record" of Queen Bey's career and states that Boots is "the secret ingredient of Beyoncé."
Asher delves into his experience working with Beyoncé and how the two connected over the "stream-of-consciousness rap" heard on the track "Ghost." Bey and Boots bonded over the hysteria that follows those new to the big record label industry. Asher also describes how he worked on "nearly every song on the album" and cites Aphex Twin's eerily ambient soundscapes as a major influence on his producing vision with this record.
Asher exuded some modesty in the interview too, stating that the only real visionary in the sessions was Beyoncé herself. With the interview, it seems that Boots, or, er, Asher is starting to grow comfortable discussing his role in the visionary project. The cat's really out of the bag now for Asher, for sure. No doubt. There is even a Wiki page.
We wish Asher the best with his newfound fame. We're sure there are a lot of red-carpet VMA's in his future. And not many invites in ours. Keep up the good work, Boots.
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