All night, Matt Krane looked pretty calm despite the fact that he was organizing a relatively big hip-hop festival at Sunset Cove Amphitheater on the biggest shopping day of the year. He wove his way around fans and groupies, making sure no one harassed Pusha T or begged Kendrick Lamar for an interview.
His agency, Miami-based, Boca-bred, My.Am.I. Music put together the Black Friday Festival, and it went off without any real hitches, even with VIP receiving free tequila (reason #100 VIP is more fun). They held it down. We caught Matt backstage after the show and asked him to tell us about My.Am.I., and the other artists they're promoting.