N.E.R.D wants to sell you a Kia.
Still, with N.E.R.D, The Clipse, B.O.B., and J. Cole playing musical spokesmen for the company all weekend long, some people might have a change of heart. They are part of Kia's The Soul Collective event taking place at Awarehouse (550 NW 29th Street, Miami). The Friday-through-Sunday event is free and open to the public from noon to 8 p.m. The only catch is, for Sunday's N.E.R.D. performance you must test drive a Kia in order to receive tickets. However, Friday's performance featuring B.O.B. and J. Cole and Saturday's performance with The Clipse is completely free, no strings attached.
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The event has a preview tomorrow night with Lazaro Casanova and Egg Foo Young on the decks and open bar from 9 p.m. to midnight. You must RSVP for it in order to attend. For more information, visit kiasoulcollective.com.