Reggae Land Muzik's Jah V Says Snoop Lion Is "Coming Back to His Roots"
Snoop Dogg has gone reggae.
By now you've certainly heard that Snoop D-O-double-G is no more. The Long Beach rapper wants to "bury Snoop Dog and become Snoop Lion," reggae artist and born-again Rastafarian.
"I have always said I was Bob Marley reincarnated," Snoop recently told reporters. "I feel I have always been a Rastafari. I just didn't have my third eye open, but it's wide open right now."
While the apparent rebranding may seem like a marketing scheme to help promote Snoop's forthcoming reggae album, Reincarnated, and its supplemental documentary by the same name, Hallandale music store Reggae Land Muzik's Jah V thinks it's long overdue.
"A lot of these major artists either do a reggae album or reggae songs," Jah V tells New Times. "[Reggae] is the heartbeat of the people."
According to the cheerful shop operator, Snoop's flow has always had a "nice reggae, dancehall vibe." After all, he says, "Hip-hop came from reggae and dancehall, 100 percent." And the Dogfather, ahem, Pride Master is simply "coming back to [his] roots."
As for the name change, however, Jah V's not sure it'll do much.
"[Snoop] don't need to change his name to gain credibility," he quips. "He's already huge."
Get the Things to Do Newsletter
Find out about upcoming events and special offers happening in South Florida.