The 2010 CMJ Music Marathon is now in full swing in New York, which means that it has been a full calendar year since the Surfer Blood blog onslaught began -- detailed lovingly by Arielle Castillo at the time. Now, as the likes of Salem, How to Dress Well, and Glasser attempt to gain traction -- "there's only room for so many Surfer Bloods" -- during the crowded week, our celebrated West Palm Beach indie act is basking in the glow of headlining at Webster Hall tomorrow evening, a prime slot at Pitchfork's #Offline Festival on Thursday, and that recently announced deal with Warner Bros.
Or, based upon a SFStation's recent interview with the band's frontman J.P. Pitts, was the last part a little bit oversold?
SFS: And now you are on Warner?
JP: That's not really true, and it kind of got
blown out of proportion. We're still on Kanine, and we are just getting
some help from Warner. It's a development type of thing, which is pretty
cool because God knows a small indie label like Kanine needs all the
help it can get in this day in age.
SFS: So you're hoping for more exposure through that deal?
JP: Yeah, more money for advertising and radio promo. I think it can really help us take it to the next level.
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Part of that next level begins tonight. For anyone who didn't make it to last night's Cake Shop show (these guys did!) -- for the vast majority of South Floridians who are nowhere near New York's Lower East Side today -- MTV.com is streaming Surfer Blood's performance at the Studio at Webster Hall live at 10 p.m. Tune in to the Live in NYC page to watch.