The expression of urgency contained in PFM & Iron Ora's cryptic song title (WTFUW4 translating to What the Fuck You Waiting For) might not have been self-directed when they came up with it, but for two talented rapper/producers sitting on a collaboration six years in the making, it's a pretty valid sentiment. The introductory installment from Pomegranate Sunset, the group's seven-track EP originally written in one 30-hour power session back in 2005, "WTFUW4" is the only song to have survived the past half decade without enduring severe alterations.
The video, filmed and directed by Jose Del Rio (Hungry Ant Productions), does an expert job paralleling the overall feel of the track. Shots capturing the subtle artistry of natural lighting mesh with cityscapes, the great outdoors, and some pretty random ass footage to create a flickering collage of mortal debris.