Indie-music subgenres exist arbitrarily. One critic's characterization of "witch house" may be another's description of "electro no-wave" or "fuzz grime," both a synonym of "ghost house" and "drag," depending on whom you ask. In an era when the brick-and-mortar record-store industry's doing all it can to stay afloat, the subjective classifications have gone from alphabetized music shop sections to obscure internet hash tags, leaving designation duties up to the listener. Enter New York City ghost-witch-house-electro duo White Ring, whose spooky, lo-fi vocals and bass-heavy beats have been called everything from house-hop to drag by fans and critics alike. Haunting and infectious, its songs, like "IxC999" and "Feather," work well at a sex-cult general assembly or in a gang member's stolen Coupe de Ville. Composed of Bryan Kurkimilis and Kendra Malia, White Ring's influences range from deep house to contemporary hip-hop, like Waka Flocka. The group has been remixed by Los Campesinos! and has remixed tracks by Armin van Buuren and Rick Ross. So whether you're calling it "witch house" or "ghost drag," one thing we can all agree on is that White Ring's sound is versatile.
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