WMC 2009: Is SXSW Cannabilizing WMC?
Kyle Munzenrieder Kid Sister at Don't Mess with Texas during SXSW.
But, lets get it straight, while WMC has certainly taking a back seat to SXSW in the media, the two conferences couldn't be more different than the sun and the moon, or The Sun and The Neon Lights and "My Moon, My Man". WMC started in 1986 in Fort Lauderdale as an eighty person conference, a year later SXSW debuted in Austin, Texas with a whopping 700 person attendance. For the next decade and a half the dance-centric WMC and the indie-fied SXSW really didn't overlap. Then somewhere along the way someone started "playing Daft Punk to the rock kids," and in 2002 two dudes called the DFA resurrected dance-punk and produced a little song called "House of Jealous Lovers" for The Rapture, leading to a weird world of cross over dance acts, house remixes of punk bands, and all sorts of MP3-blog fuckery.
So yeah, there's a lot of overlap now. Fuck, even Ultra mainstagers
Booka Shade and Deadmau5 played SXSW this year. Though, I didn't hear a
peep about it in Austin, and can't even find a decent write up of the
party anywhere on the internets. If you play SXSW and no one blogs
about it, did you even make a sound?
But, as a certain blogger
would say, it's probably important to some band's "personal brands" and
aspirations of cross over success or whatever to play both conferences.
I mean WMC isn't going to help some euro-DJs get paid to do some big money remix for a buzz band, and playing SXSW isn't going to lead to respect in Europe, and the lucrative DJ gigs that come with it. So until SXSW makes a Villalobos booking coup or gets the Belleville Three on one stage, I'm pretty sure WMC can tolerate a few Hype Machine favorites worn out by Austin, and still retain its status as the go-to American festival for dance music.
Anyway, for those of you who care, here's my badge-less, all free show SXSW experience contained in a graf and this photograph:
Kyle Munzenrieder Bruno Wizard of The Homosexuals during SXSW at Ms. Bea's.
live four times, three times by Wavves, and once covered by the Vivian
Girls, and wasn't bored once. The second time I saw Wavves, he was
improptuly accompinied by some local guy who wandered in called "Sho'
Nuff," who stole the show. King Khan and the Shrines even topped Sho'
Nuff in terms of
showmanship, and I am totally pissed I didn't see them earlier this
at The Vagabond. The only band I hadn't heard of before, who I came
away excited by was Silk Flowers,
who plays droned out electro with the occasional Kraut-riff or dub
vocal. I saw No Age twice, and didn't have to go through any guest list
bull shit ala Basel. Mika Miko I also saw twice, but only paid
attention to once, but that's no diss. The highligh of the festival for
me was seeing Bruno Wizard (the only man from the first wave to be too
punk rock for punk rock who is still alive) and his revamped
Homosexuals on the patio of some dive bar. He hugged me once, and
moshed into me multiple times. I saw another "legendary" punk band, The
Circle Jerks, but I just don't get it. I saw Camera Obscure (my twee
quotient) and Efterklang, who are amazing. Dept. of Eagles was hungover
and underwhelming, but Ed Droste was in the crowd, which was the most
exciting "celeb" spotting for me, even though he's just some dude in a
band. I was really pissed I didn't see Soft Circle, Telepathe, Beach
House and Grizzly Bear, but what can you do? Then I ended my trip
witnessing an impromptu '90s Euro-pop dance party that got shut down by
the police, and an underwhelming show on a pedestrian bridge, though if
I would have stuck around 'til 5 a.m. I would have heard "So Bored" at
least two more times.
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