Delivery Boy Says Oops

A Key West Citizen reporter has contacted me with one of the strangest stories I've heard in some time. Seems said reporter has a subscription to the Miami Herald. Here's what the she told me: To my surprise, instead of receiving my Friday paper, I found in the clear plastic...

By Bob Norman

April 10, 2007

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A Key West Citizen reporter has contacted me with one of the strangest stories I've heard in some time. Seems said reporter has a subscription to the Miami Herald. Here's what the she told me:

To my surprise, instead of receiving my Friday paper, I found in the clear plastic wrapper names, addresses and other information about the Key West subscribers of the Miami newspaper, including a map showing subscribers’ locations.

Hmmm, what to do next. I delivered the packet to our VP of circulation. I said I don’t know if you’ll consider this trash or a treasure. His eyes widened as I described and handed him what was delivered to me.

“We have to give it back,” he said. “But I think we’ll study it for a while first.”

Looks like it may be time for the Citizen to do narrowly targeted marketing.

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Journalist Bob Norman has been raking the muck of South Florida for the past 25 years. His work has led to criminal cases against corrupt politicians, the ouster of bad judges from the bench, and has garnered dozens of state, regional, and national awards.

Contact: Bob Norman