Early Voting = Early Attacks
So it looks like Scott Israel prevailed yesterday. And so did John Rodstrom.
And from that, you might extrapolate that attack ads really don't work, since both of those candidates were the targets of well-financed and pretty brutal attack machines.
Not so fast.
A political observer just mentioned to me something that will likely get overlooked in the post-election coverage: Lemack won Tuesday's vote.
Yes, the apparent loser actually won the day. He was down thousands of votes in the early voting and absentee ballots and then climbed his way back into the fold as yesterday's votes were counted. (He still hasn't officially lost since Wexler and Snipes are taking their sickly sweet time about actually counting the votes. Lucky for them, only about 10 percent of the people care at all about whatever inane thing either of them may do).
And Rodstrom? Well, it was an impressive win for him any way you cut it, but he barely pulled 30 percent of the vote. The attacks clearly helped open the door for his challengers (and one of them, Carlton Moore, almost walked through it).
So here's the point: Attack ads do work, but the old rule of thumb about starting late (about two weeks before election day) doesn't anymore. The attacks need to start about a month earlier and build up to a Tuesday crescendo.
There's your realpolitik lesson of the day.
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you’ll never miss New Times Broward-Palm Beach's biggest stories.
- AAA Offering Free Towing Through Fourth of July Weekend
- After Jane Hart's Ouster, Two Curators Shun Art and Culture Center of Hollywood
- Ex-Scarlett's Dancer Explains Why She Filed Class-Action Lawsuit Against Strip Club