Five Oddball Products Che Guevara's Face Is Slapped On
South Florida's Cuban community raised a bit of an uproar this week over Mercedes-Benz's decision to flash an image of Ernesto Guevara, AKA Che, during a presentation in Las Vegas.
The company altered the iconic photo of the Argentine revolutionary so he was sporting the Mercedes logo on his beret. The presentation, delivered at the Consumer Electronics Show, was meant to promote the company's CarTogether application, a social networking model to help car poolers link up. Things backfired, and now Daimler -- Mercedes' parent company -- is doling out apologies.
But a car-pool application is hardly the most egregious product line the revolutionary's face has been slapped across. Here, a look at five of the more notable consumer goods using Che's likeness.
Skateboards: Kickflip your way through the revolution with one of the many decks bearing Che's face. Some of these boards cost close to $100. Thanks, elitist skater pigs.
Cigarettes: The preferred choice for pontificating undergrads who blow their parents' money hanging out at the student union all day. Not only can they lecture you on the evils of capitalism with one of these butts dangling from their lip; they can tell how additive-free cigarettes are "just like so much purer than any of that Philip Morris crap."
The Che Store
The Che Store
Get the This Week's Top Stories Newsletter
Every week we collect the latest news, music and arts stories — along with film and food reviews and the best things to do this week — so that you'll never miss New Times Broward-Palm Beach's biggest stories.