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Fort Lauderdale Centennial: Born In The Boom Years

Land Ad from 1910
Land Ad from 1910

Inside see the rest of the ad. It's interesting reading -- with talk of the progress in draining the Everglades and the burgeoning land boom that would, of course, end in a devastating bust that involved something called the Great Depression.

The Reason


Fort Lauderdale is located on the New River, which has an average depth of 26 feet from the ocean to the Everglades. 

Twenty thousand farms have been sold in the Everglades lying west of Fort Lauderdale, 12,000 of which will be distributed for settlement by the last of December. 

​At approximate cost of $200,000 the bar that separates New River from the ocean can be dredged giving a depth of 29 1-2 feet of water. When this is done Fort Lauderdale will have the deepest water between Fernandina and Key West, a stretch of 500 miles. 

At the next legislature the citizens of Fort Lauderdale will ask that body to incorporate the town of Fort Lauderdale. 

At this writing there are fifty new buildings now in construction, ranging in price from $350.00 to $10,000, among which are the new Masonic Temple, concrete building, costing $10,000, the new public school building concrete, costing $7,000 Methodist church, concrete, costing in the neighborhood of $3,500, Fort Lauderdale State Bank, concrete, costing $2,500. 

The Furst-Clark Construction Company, who have the contract for draining the Everglades are spending about $14,000 per month. Sanders & Savage, drainage contractors, have machinery on the ground for reclaiming 10,000 acres of Everglades land. they also have other contracts for work which will begin at an early date, aggregating $75,000. 

Before spring, Miami and Fort Lauderdale, will be connected with an electric interurban railway. 

It is estimated that within two years that 1,500,000 acres of Everglade land will be open for cultivation. This land lies between the South Canal and the Hillsboro Canal, and Fort Lauderdale being the logical shipping point, all of this traffic is bound to come here for distribution, whether by water or rail. 

Within the past year hundreds of new people have come to Fort Lauderdale, and made heavy investments. Town property is changing hands daily, new business sites are being located, in fact the country is on a great boom. We have property in the city of Fort Lauderdale for sale on easy terms ranging in price from $150.00 per lot, to $1,500.00 per lot. In these prices some of the most valuable river front property is included. 

For a short time I am offering six lots on "Andrews Avenue" (paved) at $250 each, $100 down, balance six months. One lot 50 feet by 140 feet deep on River, riparian rights, $700, half cash, balance 6 months. Another 60 foot river front by 125 feet deep, riparaian rights $800, half cash, balance six months.

One two-story residence, river front 50 feet, by 190 feet. Improved $1,800 cash. 

Country Property

I also have some well located and good improved farms as follows: 7 acres river front, much hammock $65 per acre cash. 30 acres improved, with two houses, packing house, muck land, in cultivation nine years, produces heavy crops. A bargain $70 per acre. Also sixty acres, located on North canal, 800 bearing orange trees, hammock, and muck lands $7,000 all cash. Fruit this year will pay good dividend on investment. 

The above bargains are a few of what I have to offer. 

Call or Address 
Wm H. Marshall
Opposite Fort Lauderdale State Bank   Ft. Lauderdale, Fla. 
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Hat tip to Cal Deal for sending the ad to the Pulp. 

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