Fuck you, Jared.
The Subway chain has a new advertising campaign -- the "Harlem Shake."
But unlike the unremitting charm of the Jared Campaign, the sandwich king just can't seem to get this one right. (Or at least a recent lawsuit alleges.)
On March 6 -- right around the time "Harlem Shake" madness was hitting its zenith -- the lawsuit says Subway decided it wanted a lil' bit of the action, and invited eight locals to make the dance video at their store in South Bay.
There, the Harlem was shaked:
While the bedlam unfurled, the guy in the cowboy hat, Orlando Guapo, got hold of the footage and did what any college-aged kid would do in such a situation: he uploaded that shit to YouTube.
Subway didn't like this one bit, the lawsuit says. Guapo started getting threatening messages demanding he take down the YouTube video. Subway said it was ready to bring the hammer and sue him if he didn't, according to the complaint.
And this is where things got nefarious and confusing, the lawsuit says. The sandwich monolith accused Guapo of "trespassing" and "illegal filming." Subway called the cops to see if they could prosecute, Guapo, but were told they couldn't.
Then! Oh, then.
The sandwich kingpin allegedly hacked into Guapo's Facebook account, pilfered a photograph and slapped "WANTED" posters of Guapo in dozens of stores across the county.
"Each of the 'WANTED' posters displayed within defendants' stores contains a large, blown-up photograph of plaintiff that defendants obtained from plaintiff's Facebook account, downloading plaintiff's picture, enlarging same, and then displaying in a public manner to cause embarrassment and public humiliation to plaintiff, currently a senior at the University of South Florida," the lawsuit says.
Guopo was subjected to "contempt, scorn, ridicule and inquisitive notice by the general public," the court filing says, adding that Subway declined to take down the WANTED ads.
Subway: Eat Fresh.
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